Gov. Kevin Stitt and Lt. Gov. Matt Pinnell unveiled Oklahoma’s new brand during a news conference Wednesday morning.

The state leaders unveiled the new brand, along with a new tagline, “Imagine That,” at 10:30 a.m. at the Chesapeake Energy Arena in Oklahoma City, after nine months of planning with a committee of over 100 volunteers statewide, officials said.

The purpose of the new brand is to position Oklahoma as highly attractive for tourists, businesses, talent and citizens while ensuring visual coherency across state government agencies, according to officials.